Xinyi Lu's profile

MICA 2020 Competitive Scholarship Application

Project One Introduction 
This project is a brand visualization based on the brand style, concept and business strategy. Zara is the Biggest fast fashion brand in the world, and it's also the first which invented the core concept of fast fashion. It takes only two weeks from the designer to finished works in stores. People are encouraged to buy more clothes in cheaper price rather than saving money for one expensive piece. Based on my research the final work is a 8*44 inches brochure that shows the process of how a cloth is made in the fast fashion industry.

Project One Final Work 
Project Two Introduction
The purpose of this project is to test the difference between two antonyms in two-demential surfaces. How to visually express words in simple solutions, but able to engage their audiences. Also, the two antonyms represent contrast and harmony. There is no clear boundaries between contrast and harmony, but regulate them can create unique design solutions. This project includes drawing and collage researches and photo studies. The final work is poster which was made for Design Process Book Signing Event based on the researches. The two antonyms I chose are unity and fragmentation.
Project Two Final Work
MICA 2020 Competitive Scholarship Application
Published:

MICA 2020 Competitive Scholarship Application

Published:

Creative Fields